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North West Lands First Major Fashion Campaign


North West Lands First Major Fashion Campaign

North West has landed her first major fashion campaign – fronting Fendi’s #MeandMyPeekaboo.

The preschooler won’t be going it along – she will be joined by mom Kim Kardashian and grandma Kris Jenner.

The Italian brand is launching the second edition of their campaign, which will feature images and video clips of the youngster, with the promotional material also incorporating the music of North’s dad, Kanye West.

The 40-year-old rapper’s Love Lockdown will be used to soundtrack the short clips, reports.

Fendi’s Chief Executive Officer Serge Brunschwig said of the campaign: ‘We wanted to show the most genuine and authentic aspect that is behind the people we collaborate with, and the complicity between the women of the family.

‘We have chosen to collaborate with family-related members that have been relevant in general, as well as known as a family, from the more controversial ones, who more and more express a courageous point of view and they have a vision, to more unexpected and unexplored ones. You know that at Fendi we love to dare and surprise.’

Kim, 37, is a long-time fan of the luxury label and has shared pictures of herself on Instagram head to toe in the brand.

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